IP Strategy

A vast number of registered IP rights are often registered and managed without a clear strategy. We change this fact and develop a comprehensive strategy at early stages.

Numerous factors play a role: Registration or non-registration of IP rights, their management, and information on, for example, rights of competitors are questions that must be included in a strategy.

To this end, we also offer you the review, drafting and design of in particular the following types of contracts:

– License agreements

– Concession agreements

– Terms and Conditions

– Franchise and delimitation agreements

– Agreements for the transfer of rights

– Agreements for the transfer of copyright and intellectual property rights

– Domain transfer agreements

– Merchandising agreements

– Sponsorship agreements

– Advertising agency contracts

We also advise you on how a profitable exploitation of such rights should ideally take place and how cost planning in relation to the benefits can be accurately analyzed.

IP Portfolio Management

Almost every company is already the holder of at least one IP right. We first identify all existing rights in a data processing system and test them under the above mentioned assumptions. In a second step we will clarify with you whether existing rights should be protected by comprehensive support measures. Further steps towards a sustainable IP management are defined by the previously agreed overall IP strategy.

IP Protection

Trademarks and patents must be chosen so that they can be properly protected, develop a far-as-possible reaching protection, do not infringe any third party rights and fit into the overall concept of your business. In this context, we provide a conceptual advice, supported by online analysis measures. Our experts will advise you as to all evaluation measures. Economic valuation of trademarks and patents is always necessary when it comes to their accounting. Both rights have only economical and legal relevance if they are maintained and improved after their registration.

IP Enforcement

To round off our services related to IP we offer, inter alia, a sustainable trademarks and patents care, including:

– Collision monitoring

– Right -preserving use

– Monitoring period, extension of protection

– Transmission, splitting, deleting

– Judicial and extrajudicial representation

In the area of competition law our services include but are not limited to:

– Review of advertising and other publicity measures

– Action against anti-competitive conduct

– Defense against unauthorized warnings